Day 1 | Digging into the Data: the Impact of COVID-19 on Business Areas and Tourism

Business Improvements Areas (BIA’s) play a central role to any community’s vitality. In this session, BIAs and their partners will have an opportunity to dive in and understand the impacts of the pandemic on their business areas and how visitation rates differ across the country, going back to 2019. BIA’s will be able to leverage this information to support the development of strategies to increase foot traffic and spending in their areas.