Communications Manager (Digital Content and Production)

Role: Full-time, permanent

Salary: $65,000 to 75,000, depending on experience

Location: Canadian Urban Institute’s central office is located in downtown Toronto; we also have team members working in cities across Canada. We are open to in-person, remote, or hybrid arrangements.


About Canadian Urban Institute (CUI)

We are the national platform that houses the best in Canadian city building – where policymakers, urban professionals, civic and business leaders, community activists and academics can learn, share, and collaborate with one another from coast to coast to coast. Through research, engagement and storytelling, our mission is to ensure Canada builds vibrant, equitable, liveable, and resilient cities.


Role Description

As the Communications Manager (Digital Content and Production), you will lead the beginning-to-end production process for digital events, including CityTalk — CUI’s signature series of online conversations about vital urban issues. Drawing on your previous experiences with digital communications campaigns, you will expand the reach of CUI’s profile through social media, promotional materials, websites, and other innovative strategies. Reporting to the Communications Lead, you will work collaboratively with the CUI team to amplify the organization’s key messages, research highlights, and policy recommendations.


You will focus on the following tasks and responsibilities:

Event production

  • Coordinate logistical information (e.g., Zoom events, calendar invites, registration)
  • Liaise with guests, speakers, attendees, and vendors
  • Ensure the seamless technical execution of online webinars, meetings, and workshops
  • Process and post archival audio/video content (i.e., the complete recording of an event)
  • Edit audio/video content into shorter segments (i.e., video highlights of an event)

Digital content

  • Generate graphics and text for slideshow presentations, promotional materials, and events (we hire external design companies to create templates)
  • Create and distribute high-quality content on multiple social media and video platforms
  • Update and maintain CUI’s websites
  • Advise CUI team on best practices for audio/video platforms, technical equipment, and digital content
  • Curate and leverage CUI’s collection of photo/video resources

Audience Engagement

  • Monitor social media trends, test new ideas for digital engagement, and position CUI as a leader for innovative communications and content
  • Track metrics, report performance, and provide recommendations for improving CUI’s digital presence
  • Brainstorm and execute strategies for deepening CUI’s engagement with people and organizations interested in bold policy leadership, public and private investment, and on-the-ground decision-making
  • Research and share best practices for digital accessibility


You probably possess most of the following experiences and skills:

  • A degree in a related field, or equivalent experience
  • At least 4 years of experience in digital communications and/or events roles
  • A broad understanding of contemporary digital communications tasks: building content calendars, identifying audiences, developing campaigns, generating materials, and measuring success
  • A knack for logistics, with excellent organizational skills and attention to detail
  • French-English bilingualism would be an asset
  • Proficiency with — or a demonstrated ability to learn — a range of digital platforms and programs:
    • Fluency with Microsoft Office
    • Proficiency with Zoom or other online webinar platforms
    • Proficiency with video editing software (bonus for experience with Premiere Pro, etc.)
    • Proficiency with Canva (bonus for experience with Photoshop, InDesign, etc.)
    • Proficiency with social media platforms (bonus for experience with HubSpot, Hootsuite, MailChimp, etc.)
    • Proficiency with Squarespace (bonus for experience with WordPress, HTML/CSS, etc.)


All CUI employees demonstrate the following traits: 

  • Support for CUI’s mission to help Canada build vibrant, equitable, liveable, and resilient cities
  • Comfort working across multiple projects, building relationships with stakeholders, and doing what it takes to achieve project outcomes
  • A commitment to team success, shared knowledge, and ethical behaviour
  • Well-developed ability to effectively communicate with diverse, cross-cultural, and cross-sector audiences
  • Proficiency with collaborating across time zones, and the ability to work flexible hours from time to time


CUI believes that urbanism is for everyone, and urbanism must include everyone. We are committed to employing a team that reflects Canada’s diverse urban reality; we encourage applicants who identify as racialized persons, Indigenous persons, persons with disabilities, and persons across the spectrum of sexual orientation and gender identities.

If you would benefit from accommodation and/or assistance during the application process, we invite you to contact us at

Here’s how you can apply for this opportunity: 

  • Submit a cover letter and CV to by May 19, 2022
  • If applicable, submit a link to your portfolio or website
  • In your cover letter and/or CV, briefly describe your experience with the digital platforms and programs listed above